nano influencer blog

Importance of Authenticity

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“The core of influencer marketing lies in building a solid relationship to ensure mutual value creation“. Dr. Konstanze Alex Brown

 This is absolutely one of my favorite quotes from Veloci. In order to be a successful nano-influencer, authenticity is necessary and critical to building an online brand. Followers must trust nano influencers content. They have a bigger responsibility because of the close knit relationship they have with their audience.

According to Yahoo Finance , nearly three quarters (72%) of all Generation Z and millennials follow influencers on social media. Fifty-two percent of the surveyed Gen Z and 50% of the millennials say they trust influencers to give good advice about the brands and products they’re promoting.

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Nano-influencers have stronger connections with their audience. They have established a good dialogue with them and one-on-one communication, which is much more intimate and engaging. They really talk to their audience using comments on their posts, they know the most loyal followers and love to interact with them. Check out this amazing blog by Jeff Bullas for more amazing influencer authenticity quotes.

The engagement rate of nano-influencers is twice as high as that of other groups of influencers which has a huge impact on reach. The higher the engagement rate the more an influencers followers will see a sponsored post. This means they have higher reachability, thus the cost per impression and engagement would be much lower. 

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Personally, I like to follow nano influencers because they are “average joe’s” that I can relate to. I trust their word and input more than a celebrities because we have shared experiences. Corporate Curly, @Corporate_curly on Instagram happens to be one of my favorite nano influencers. Why? because she gives honest reviews including bad ones. I appreciate honesty! She also lives a similar lifestyle and share similar interest so therefor I trust her when she gives product reviews and recommendations. Definitely check out her blog!

I wanted to share my passion for influencers so badly, I made a video for you guys! This video talks about the importance of authenticity and highlights how to showcase authenticity online as a nano influencer. Are you a nano influencer? Are you someone who wants to know how to build your authentic brand online? Or you just want to know more about nano infleuncer authenticity? Then check out the video below. Make sure to subscribe to the mailing list for more blog and video updates! Comment below and tell me why you choose to trust nano influencers?

Nano Who?

Am I a nano influencer?

You’re most likely wondering , “what that heck does Nano Influencer mean”? That it ok! You are at the right place. This blog will guide you in understanding more about Nano-Influencer’s and the benefits, how to successfully operate an online brand, and best tips and practices.

You’re here because you’ve most likely heard this term buzzing around online! We all know, social media influencer’s are booming. Everyone knows one, wants to be one, or they are one. But what is a Nano Influencer? Lets take a quick look at the list below

Nano Influencer Characteristics

  • Have between 1,000 and 5,000 followers.
  • Normal everyday people who have a niche passion they want to share.
  • Approachable and have higher engagement. through conversation.

Simple right?! You may already know a Nano Influencer, you may even be one! Nano Influencer’s are everyday people who have a niche passion they share in many different ways, and you know what? They are the most effective influencer of all influencer types.

Why They Are Most Effective

  • The industry is actively seeking Nano Influencer’s
  • Their engagement is twice as high as other influencer’s.
  • Audiences trust them!
  • They give a competitive edge.
  • Cost effective and easy to scale.
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 They have closer relationships with their audiences through one-on-one communication, which is much more intimate and engaging. Their engagement rate is much higher than other influencer’s. The engagement rate of nano-influencer’s is twice as high as that of other groups of influencer’s which has a huge impact on reach. The higher the engagement rate the more an influencer’s followers will see a sponsored post. This means they have higher reachability, thus the cost per impression and engagement would be much lower. 

People trust nano influencer’s more, they are more careful about choosing a product or service for advertisement because they don’t want to disappoint and lose the audience’s trust. Nano-influencer’s are the best option for brands and companies to use. The product will get an endorsement from an audience because of an established trust towards the nano-influencer with whom brands decide to collaborate. People trust niche influencer’s more, they give a competitive edge, they are more cost-effective, and they are easy to scale.

 Nano-influencer’s are the best choice for startups and small businesses or for those who want to scale their presence on the market with a limited budget. These benefits are what make them the most resourceful and efficient of all influencer groups.

In short, it’s time to to realize the POWER Nano Influencer’s posses. They are sitting next to on the bus, teaching in front of the classrooms, Cooking you’re food and they are sharing that online with others. We all have a bit of Nano in us. It’s time to share that with others.

” I’m just a girl, living in a digital world!

Rhonda B.