You’re most likely wondering , “what that heck does Nano Influencer mean”? That it ok! You are at the right place. This blog will guide you in understanding more about Nano-Influencer’s and the benefits, how to successfully operate an online brand, and best tips and practices.

You’re here because you’ve most likely heard this term buzzing around online! We all know, social media influencer’s are booming. Everyone knows one, wants to be one, or they are one. But what is a Nano Influencer? Lets take a quick look at the list below

Nano Influencer Characteristics

• Have between 1,000 and 5,000 followers.
• Normal everyday people who have a niche passion they want to share.
• Approachable and have higher engagement. through conversation.

Simple right?! You may already know a Nano Influencer, you may even be one! Nano Influencer’s are everyday people who have a niche passion they share in many different ways, and you know what? They are the most effective influencer of all influencer types.

Why They Are Most Effective

• The industry is actively seeking Nano Influencer’s
• Their engagement is twice as high as other influencer’s.
• Audiences trust them!
• They give a competitive edge.
• Cost effective and easy to scale.

 They have closer relationships with their audiences through one-on-one communication, which is much more intimate and engaging. Their engagement rate is much higher than other influencer’s. The engagement rate of nano-influencer’s is twice as high as that of other groups of influencer’s which has a huge impact on reach. The higher the engagement rate the more an influencer’s followers will see a sponsored post. This means they have higher reachability, thus the cost per impression and engagement would be much lower. 

People trust nano influencer’s more, they are more careful about choosing a product or service for advertisement because they don’t want to disappoint and lose the audience’s trust. Nano-influencer’s are the best option for brands and companies to use. The product will get an endorsement from an audience because of an established trust towards the nano-influencer with whom brands decide to collaborate. People trust niche influencer’s more, they give a competitive edge, they are more cost-effective, and they are easy to scale.

 Nano-influencer’s are the best choice for startups and small businesses or for those who want to scale their presence on the market with a limited budget. These benefits are what make them the most resourceful and efficient of all influencer groups.

In short, it’s time to to realize the POWER Nano Influencer’s posses. They are sitting next to on the bus, teaching in front of the classrooms, Cooking you’re food and they are sharing that online with others. We all have a bit of Nano in us. It’s time to share that with others.

” I’m just a girl, living in a digital world!

Rhonda B.