“The core of influencer marketing lies in building a solid relationship to ensure mutual value creation“. Dr. Konstanze Alex Brown

 This is absolutely one of my favorite quotes from Veloci. In order to be a successful nano-influencer, authenticity is necessary and critical to building an online brand. Followers must trust nano influencers content. They have a bigger responsibility because of the close knit relationship they have with their audience.

According to Yahoo Finance , nearly three quarters (72%) of all Generation Z and millennials follow influencers on social media. Fifty-two percent of the surveyed Gen Z and 50% of the millennials say they trust influencers to give good advice about the brands and products they’re promoting.

Nano-influencers have stronger connections with their audience. They have established a good dialogue with them and one-on-one communication, which is much more intimate and engaging. They really talk to their audience using comments on their posts, they know the most loyal followers and love to interact with them. Check out this amazing blog by Jeff Bullas for more amazing influencer authenticity quotes.

The engagement rate of nano-influencers is twice as high as that of other groups of influencers which has a huge impact on reach. The higher the engagement rate the more an influencers followers will see a sponsored post. This means they have higher reachability, thus the cost per impression and engagement would be much lower. 

Personally, I like to follow nano influencers because they are “average joe’s” that I can relate to. I trust their word and input more than a celebrities because we have shared experiences. Corporate Curly, @Corporate_curly on Instagram happens to be one of my favorite nano influencers. Why? because she gives honest reviews including bad ones. I appreciate honesty! She also lives a similar lifestyle and share similar interest so therefor I trust her when she gives product reviews and recommendations. Definitely check out her blog!

I wanted to share my passion for influencers so badly, I made a video for you guys! This video talks about the importance of authenticity and highlights how to showcase authenticity online as a nano influencer. Are you a nano influencer? Are you someone who wants to know how to build your authentic brand online? Or you just want to know more about nano infleuncer authenticity? Then check out the video below. Make sure to subscribe to the mailing list for more blog and video updates! Comment below and tell me why you choose to trust nano influencers?