We all know that influencer marketing has been a major strategy for companies and brands. However, there has been a huge shift ! Marketers have hit the jackpot and discovered the power that nano influencers possess.

According to the State of Influencer Marketing 2019 report  the average Instagram engagement rate (ER) for influencers with 1 million+ followers is 1.97%, while the ER for influencers with 1,000 – 5,000 followers is 5.60%. The higher the ER, the more active the audience—and because nano-influencers tend to have personal relationships with many of their followers, their audiences tend to be very active.

Industry data also confirms a steady rise of smaller influencers overall. According to CreatorIQ, in 2016, for every macro-influencer campaign, there were three featuring micro- or nano-influencers. In 2018, that number tripled. For every macro-influencer campaign, there were nine featuring micro- or nano-influencers. While more and more brands are partnering with nano-influencers, they are still a largely untapped group, mostly due to sheer volume.

Check out HypeAuditor’s report and blog site! It estimates that 85.4 %of all Instagram influencers have between 1,000-20,000 followers, with 0.3 %boasting 1 million+.  This gives brands a multitude of potential micro- and nano-influencer partners—decreasing the chance of working with partners who have overly branded feeds and making it easier—and cost-effective—to scale programming.

Scott Cook put it right when he said, “A brand is no longer what we tell the consumer it is — it’s what consumers tell each other it is.” If you want a level of control on the conversation that happens between consumers authentically, you need to befriend the powerful voices of nano-influencers!

This is just the beginning for nano influencers! Tell me what you think about the rising impact of nano influencers? Comment below and lets chat.